Should you digitize your business? What is the impact on your business of a good digital presence? Do all companies absolutely have to go digital? This article accompanied by the podcast published on Spotify by LA ROUTE DIGITALE answers your questions! We explain the digital challenges and why it is becoming crucial to launch the digital transformation of your company.
La route digitale | ( Philippe Colpron, Executive Vice President of the Aftermarket Division of ZF Group )
This year 2023 can be considered the year of hyper-visibility and over-information. The particular context has changed many of our habits. Between awareness and questioning, work is also changing. The digitalization of companies has become more than necessary. It has proven to be vital and requires us to get through this troubled period by affirming its DNA, while satisfying customers with increasingly pressing and more ethical expectations.
Engineer with digital tablet working on networking project.
Digitization, like ethics, is indeed at the heart of companies. We hear a lot about digital transformation, but it is not so easy to conceptualize it, especially since it encompasses many dimensions. Teleworking, remote, whatever name you give it, almost 100% of the tertiary professions were forced to apply it during the first confinement in the world.
Since the launch of the Internet, uses and consumption habits have changed considerably. Letters have become e-mails, shops are transformed into e-commerce sites, shows, conferences and fairs into e-fairs, web forums or webinars. The adoption of these practices has been democratized, even imposed by force of circumstance, since March 2020.
Businesswoman use computer while use digitization display for monitoring the data in business office.
The digital transformation of companies consists in integrating digital tools at all levels of the company, that is to say in all its activities. Both internal activities such as human resources, and external activities such as sales, marketing or the development of offers and services. It aims to improve your growth by connecting the digital and physical universe of your company, while integrating digital tools to optimize your organization, your processes and your user experience.
In summary It is essential to digitize your professional activity to :
Respond to radical changes in consumer habits;
Keep the link with your customers and create one with your prospects;
Create a climate of trust through the transparency and personalization of your relationships with your targets;
Simplify the human relationship via your digital presence;
Be instantly available and accessible from anywhere.
